Optimal Model for International Marketers

Abstract

This work aims to publicize an optimization model between international marketers and small and medium businesses (MOCI), so that they can increase their competitiveness in the international market and jointly participate in the economic benefits that they report through exports. An initial diagnosis is made in the production and organization areas of the companies through a series of visits and thus identify if there is a deficiency in machines to establish an economy of scale and / or if the deficiency lies in the organizational issue with the aim of achieve an improvement in processes through the application of a Kaizen model. In addition, in addition, apply the PHVA cycle of continuous improvement, standardization of processes and tools to enhance Social Responsibility within smes and international marketers The unification of the aforementioned processes is carried out in phases, the combination of these phases guarantees the achievement of specific objectives. In the first phase, with the need to identify the preliminary problem, a diagnostic stage is carried out, with the findings of this initial diagnosis, a final diagnosis is constructed, which is socialized with the companies, giving way to the socialization and sustainability.