Success factors of Colombian food companies in the Internationalization Process

Abstract

This research analyzes cases of internationalization of Colombian companies in the food sector in order to identify among these predominant success factors, through the study of models chosen by companies to internationalize according to the needs and requirements of each, techniques used and the challenges faced. Likewise, it identifies the fundamental of structuring the strategic approach in favor of the internationalization taking into account all the collaborators of the company, the need to take decisions and to maintain a commitment where the operative flexibility intervenes and acquisition of new knowledge. The cases analyzed demonstrate that innovation is a determining factor to generate differentiation and added value in the attraction to new consumers, and on the other hand the efficiency in the development of a market research that covers the crucial variables to choose a specific destination. Finally, the identified factors are used to create a methodological proposal by means of guidelines, with the objective of providing an orientation based on the studied cases.