Export opportunity for compostable packaging for the food sector in the European Union

Abstract

The main objective of this research was to investigate the possible Colombian exportable supply of compostable packaging in the food sector for the European Union (EU). After the research, it was possible to deduce that it is possible to have opportunities to export compostable packaging to the EU market, taking into account the requirements or regulations and probabilities of competition; in addition to an analysis of the situation in terms of weaknesses, strengths, opportunities and threats that may arise at the time of production and export. Possible strategies are established to face internal and external factors found in the SWOT analysis. The results of this research were achieved through an analysis of the information, content classification and applying research methods such as inductive, since it started from the analysis of the facts and factors that have led society to begin with the implementation of ecofriendly packaging in the daily life of consumers.